Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- Read More

"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $185.00 Title: Analyzing Attachment and Consumers' Emotions by Giuseppe Pedeliento Publisher: IGI Global Print ISBN: 9781522549840, 1522549846 eText ISBN: 9781522549857 Edition: 2018 Format: PDF eBook	$185.00 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ