To understand the role of advertising and promotion in today's business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.
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To understand the role of advertising and promotion in today's business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.
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Add this copy of Advertising and Promotion: An Integrated Marketing to cart. $28.99, new condition, Sold by EDA Best Books rated 5.0 out of 5 stars, ships from Chandler, AZ, UNITED STATES, published 2014 by McGraw-Hill Professional.
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