Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and ...
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Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.
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Add this copy of Advertising, Promotion+Other Aspects... to cart. $21.22, very good condition, Sold by Collegebooksdirect rated 5.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2013 by Cengage Learning.
Add this copy of Advertising Promotion and Other Aspects of Integrated to cart. $23.12, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2013 by Cengage Learning.
Add this copy of Advertising Promotion and Other Aspects of Integrated to cart. $23.60, new condition, Sold by GreenGlobe rated 3.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2013 by South Western Educational Publishing.
Add this copy of Advertising Promotion and Other Aspects of Integrated to cart. $35.00, new condition, Sold by Poverty Hill Books rated 5.0 out of 5 stars, ships from Mt. Prospect, IL, UNITED STATES, published 2013 by Cengage Learning.
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New. 9th EDITION, BRAND NEW, INSTRUCTORS EDITION (Exact Same book and cover as regular edition but with additional review material), Perfect Shape, txt-818.
Add this copy of Advertising Promotion and Other Aspects of Integrated to cart. $43.18, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2013 by South-Western.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1800grams, ISBN: 9781111580216.
Add this copy of Advertising Promotion and Other Aspects of Integrated to cart. $54.71, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2013 by Cengage Learning EMEA.
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Fine. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Advertising Promotion and Other Aspects of Integrated to cart. $55.26, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2013 by Cengage Learning EMEA.
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New. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.