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Advertising Media: Workbook and Sourcebook

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Advertising Media Workbook and Sourcebook - Kelley, Larry, and Sheehan, Kim, and Jugenheimer, Donald W
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This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

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Advertising Media Workbook and Sourcebook 2018, Routledge, Oxford

ISBN-13: 9781138380622

4th edition

Hardcover

Advertising Media Workbook and Sourcebook 2015, Routledge, Oxford

ISBN-13: 9780765640949

4th edition

Trade paperback

Advertising Media: Workbook and Sourcebook 2008, Routledge

ISBN-13: 9780765620347

2nd edition

Trade paperback

Advertising Media Workbook and Sourcebook 2004, Routledge

ISBN-13: 9780765615404

Trade paperback