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Advertising Management in a Digital Environment: Text and Cases

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Advertising Management in a Digital Environment: Text and Cases - Kelley, Larry D, and Bartel Sheehan, Kim
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This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.

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Advertising Management in a Digital Environment: Text and Cases 2021, Routledge, Oxford

ISBN-13: 9780367620745

Trade paperback

Advertising Management in a Digital Environment: Text and Cases 2021, Routledge, Oxford

ISBN-13: 9780367620714

Hardcover