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Advertising Management - Jugenheimer, Donald W, and Kelley, Larry D, and Monroe, Fogarty Klein
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Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

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Advertising Management 2016, Routledge, Oxford

ISBN-13: 9781138178199

Hardcover

Advertising Management 2009, Routledge, Oxford

ISBN-13: 9780765622600

Trade paperback