This book offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions. Written in a common-sense style and full of current brand examples, the book is a must-read for all who will be involved in the media decision process that impacts advertising effectiveness.
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This book offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions. Written in a common-sense style and full of current brand examples, the book is a must-read for all who will be involved in the media decision process that impacts advertising effectiveness.
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Add this copy of Advertising Media Planning: a Brand Management Approach to cart. $6.99, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Routledge.
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Add this copy of Advertising Media Planning: a Brand Management Approach to cart. $17.08, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2003 by Routledge.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Advertising Media Planning: a Brand Management Approach to cart. $38.54, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Routledge.
