Advertising is big business in its own right: global spending in 2010 is estimated at $450 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies, and non-profit organisations. In the past 15 years, the internet and the mobile phone have opened up vast new opportunities for ...
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Advertising is big business in its own right: global spending in 2010 is estimated at $450 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies, and non-profit organisations. In the past 15 years, the internet and the mobile phone have opened up vast new opportunities for advertising-lead marketing based not only on spam but more importantly on data analysis of individual site viewing and purchasing decisions. Amazon is a prime example of driving business in this way.Advertising: Critical Readings brings together the key writings - drawing on both journals and books - to present an authoritative and comprehensive survey of the field. This major reference work will be invaluable to scholars and professionals in Advertising, Business, Media and Communications.The whole work is presented with an introduction and the writings are divided into 4 volumes, organised thematically:Volume 1: History North and South Americas, Europe, Other Markets. Volume 2: Industry Economic Approaches, Overviews, Clients, Agencies, Media, Internet. Volume 3: Communication Communication, Rhetoric of Images, Deconstructing Ads, Design. Volume 4: Culture Cultural Critiques, Advertising and Consumerism, Magic, Art, Lifestyles, Ethnicity and Minorities, Gender.
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Add this copy of Advertising: Critical Readings (Critical and Primary to cart. $126.25, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2010 by Berg Publishers.
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4-vol set. G-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Oversized.
Add this copy of Advertising: Critical Readings (Critical and Primary to cart. $227.25, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2010 by Berg Publishers.
Add this copy of Advertising: Critical Readings (4 Volume Set) to cart. $496.64, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 2010 by Berg Publishers.
Add this copy of Advertising: Critical Readings (4 Volume Set) to cart. $496.64, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2010 by Berg Publishers.
Add this copy of Advertising to cart. $523.40, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2010 by Berg Publishers.
