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The Business of Creativity: Toward an Anthropology of Worth

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The Business of Creativity: Toward an Anthropology of Worth - Moeran, Brian, Professor
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This book, by a leading scholar and writer on creative industries, reformulates our understanding of the practice of creativity in business, describing the collaboration of people, institutions, and technologies involved in creative work and the production of value.

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The Business of Creativity: Toward an Anthropology of Worth 2013, Routledge, Oxford

ISBN-13: 9781611329124

Trade paperback

The Business of Creativity: Toward an Anthropology of Worth 2013, Routledge, Oxford

ISBN-13: 9781611329117

Hardcover