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Advertising Cultures - de Waal Malefyt, Timothy (Editor), and Moeran, Brian (Editor)
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Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.

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Advertising Cultures 2003, Routledge, Oxford

ISBN-13: 9781859736784

Trade paperback

Advertising Cultures 2003, Routledge, Oxford

ISBN-13: 9781859736739

Revised edition

Hardcover