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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives - de Waal Malefyt, Timothy, and Morais, Robert J.
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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The ...

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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives 2012, Berg Publishers, Oxford

ISBN-13: 9780857852021

Paperback

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives 2012, Berg Publishers, Oxford

ISBN-13: 9780857852014

Hardcover