"An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights"-- Provided by publisher.
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"An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights"-- Provided by publisher.
Read Less
Add this copy of Advertising Account Planning: New Strategies in the to cart. $35.43, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Rowman & Littlefield Publishers.
Add this copy of Advertising Account Planning: New Strategies in the to cart. $37.36, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by Rowman & Littlefield Publishers.
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Add this copy of Advertising Account Planning: New 2ed Format: Paperback to cart. $37.37, new condition, Sold by indoo rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2025 by Rowman & Littlefield Publishers.
