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Advances in Luxury Brand Management - Kapferer, Jean-Noël (Editor), and Kernstock, Joachim (Editor), and Brexendorf, Tim Oliver (Editor)
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Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunities Chapters and papers are written and selected by globally well-known experts in the field of luxury and brand management

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Advances in Luxury Brand Management 2018, Palgrave MacMillan, Cham

ISBN-13: 9783319845746

Trade paperback

Advances in Luxury Brand Management 2017, Palgrave MacMillan, Cham

ISBN-13: 9783319511269

2017 edition

Hardcover