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Managing Brand Transgressions: 8 Principles to Transform Your Brand Managing Brand Transgressions...

Shailendra Pratap Jain, Shalini Sarin Jain
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Positionierung in B2B-Märkten: Mehr Anziehungskraft im Markt, höhere Identifikation bei Mitarbeitern und Kunden - ein pragmatischer Leitfaden Positionierung in B2B-Märkten...

Dennis Vogt
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The Introvert's Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections The Introvert's Edge to...

Matthew Pollard, Derek Lewis
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The Digital Marketing Handbook: Create a simple strategy and grow your business online The Digital Marketing...

Alice Benham
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Mastering the Travel Intermediaries: Origins and Future of Global Distribution Systems, Travel Management  Companies, and Online Travel Agencies Mastering the Travel...

Ben Vinod
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Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data Data Storytelling in...

Caroline Florence
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The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance The Work Smarter Guide to...

Maria Morozova-Duthoit, David Kean
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The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership The 'Made in Germany'...

Ugesh A. Joseph
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How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI How to Use Customer Data:...

Sachiko Scheuing
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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits The New Brand Spirit: How...

Christian Conrad, Marjorie Ellis Thompson
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An Introduction to Internet-Based Financial Investigations: Structuring and Resourcing the Search for Hidden Assets and Information An Introduction to Internet...

Kimberly Goetz
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Competitive Intelligence: Gathering, Analysing and Putting it to Work Competitive Intelligence:...

Christopher Murphy
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How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI How to Use Customer Data:...

Sachiko Scheuing
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Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data Data Storytelling in...

Caroline Florence
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Project Delivery in Business-as-Usual Organizations Project Delivery in Business...

Tim Carroll
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Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase Shoppernomics: How to Shorten...

Roddy Mullin, Colin Harper
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Marketing Management Marketing Management

Philip Kotler, Kevin Keller
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Measuring Service Performance: Practical Research for Better Quality Measuring Service Performance...

Ralf Lisch
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How to Measure and Manage Your Corporate Reputation How to Measure and Manage...

Terry Hannington
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Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation Sustainable Entrepreneurship:...

Adam Lindgreen (Editor), Christine Vallaster (Editor)
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation A Stakeholder Approach to...

Philip Kotler, Adam Lindgreen (Editor)
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Digital Business and Electronic Commerce: Strategy, Business Models and Technology Digital Business and...

Bernd W. Wirtz
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Universal Design: The HUMBLES Method for User-Centred Business Universal Design: The HUMBLES...

Francesc Aragall, Jordi Montana
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Fraud: The Counter Fraud Practitioner's Handbook Fraud: The Counter Fraud...

Alan Doig (Editor)
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