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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior European Consumers in the...

Malgorzata Bartosik-Purgat (Editor), Nela Filimon (Editor)
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Business Statistics for Competitive Advantage with Excel and JMP: Basics, Model Building, Simulation, and Cases Business Statistics for...

Cynthia Fraser
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The Pricing Compass: Finding the Solution to Your Pricing Puzzle The Pricing Compass: Finding...

Jan Y. Yang
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Sustainable Approaches and Business Challenges in Times of Crisis: 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023 Sustainable Approaches and...

Adina Letitia Negrusa (Editor), Monica Maria Coros (Editor)
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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English Appraisal and the...

Nga-Ki Mavis Ho
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Strategieentwicklung mit Design Thinking: Mit Innovation zu Wettbewerbsvorteilen Strategieentwicklung mit...

Claude Diderich
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Do Penguins Eat Peaches?: And Other Unexpected Ways to Discover What Your Customers Want Do Penguins Eat Peaches?: And...

Katie Tucker
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Applied Marketing Analytics Using R Applied Marketing Analytics...

Gokhan Yildirim, Raoul V. Kübler
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Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption: Contributions from Economics and Social Sciences Headstrong and Unorthodox...

Michael-Burkhard Piorkowsky (Editor), Karl Kollmann (Editor)
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Der totalitäre Kapitalismus: Vom Missbrauch der Freiheit, nach Gewinn zu streben Der totalitäre Kapitalismus:...

Wolfgang Plasa
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Influencer Marketing Applications Within the Metaverse Influencer Marketing...

Rohit Bansal (Editor), Sikandar Ali Qalati (Editor)
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Cultural Marketing and Metaverse for Consumer Engagement Cultural Marketing and...

Amandeep Singh (Editor), Sandhir Sharma (Editor)
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The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies The College Textbook...

Albert N. Greco
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Consumer Behaviour Consumer Behaviour

Zubin Sethna
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Nachhaltigkeitsmarketing: Eine fallstudienbasierte Einfuhrung Nachhaltigkeitsmarketing:...

Kai-Michael Griese (Editor), Karin Schnitker (Editor)
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Next Stop Metaverse: A Quick Guide to Concepts, Uses, and Potential for Research and Practice Next Stop Metaverse: A Quick...

Ralf T. Kreutzer, Sonja Klose
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Chinese Electric Vehicle Trailblazers: Navigating the Future of Car Manufacturing Chinese Electric Vehicle...

Jan Y Yang, Yunyi Gu
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Geschäftlich in Indien: Aus der Praxis für die Praxis Geschäftlich in Indien: Aus...

Margit E. Flierl, Hatto Brenner
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Die Welt der mineralischen Rohstoffe Die Welt der mineralischen...

Günter Pilarsky
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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits Using Semiotics in Marketing:...

Dr. Rachel Lawes
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Marketing Research: A Managerial Approach Marketing Research: A...

Al Marshall
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Better Brand Health: Measures and Metrics for a How Brands Grow World Better Brand Health: Measures...

Jenni Romaniuk
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The Routledge Companion to Marketing Research The Routledge Companion to...

Len Tiu Wright (Editor), Luiz Moutinho (Editor)
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Unlocking Digital Transformation of Agricultural Enterprises: Technology Advances, Digital Ecosystems, and Innovative Firm Governance Unlocking Digital...

Vladimir I. Trukhachev (Editor)
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