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Professor Michael Lewis, PhD (Editor),
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Jerry Hirshberg
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Susan C Daffron
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Andris Zoltners,
Prabhakant Sinha
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Marketing Research Essentials
Carl McDaniel, Jr.,
Roger Gates
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Claude Hopkins
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Why People Don't Buy Things
Harry Washburn,
Kim Wallace
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Jackson Lears
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60s Fashion: Vintage Fashion...
Jim Heiman,
Laura Schooling (Introduction by)
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Kathleen Fearn-Banks
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Sears Roebuck & Co,
Nick Lyons (Introduction by)
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The Idea Writers: Copywriting...
T Iezzi,
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Neisa Ediotres (Editor),
Alejandro Llantada
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Kate Moss,
Liz Tilberis (Introduction by)
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Writing Music for Commercials...
Michael Zager
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Marketing Research That Won't...
Dr. Alan R Andreasen
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Sean Adams
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Isaac Mizrahi
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Instagram Marketing: The...
David J Green
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Making People Respond: Design...
Angeli Primo
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Design Thinking: Integrating...
Thomas Lockwood
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Start with the Story: Brand...
Kristian A Alomá
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Eric Butow,
Corey Walker
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Marketing: An Introduction
Gary Armstrong,
Philip Kotler
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