Conjoint analysis is a quantitative research method that has been used for years in understanding choice behavior. It is used by businesses and researchers to understand trade-offs and preferences; with the ultimate goal of selling more and delighting your market. Conjoint has picked up momentum as customers have more choices than ever and being right is critical to business success.This book outlines the key details of what conjoint analysis is and how it works. It walks through several examples of how conjoint analysis ...
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Conjoint analysis is a quantitative research method that has been used for years in understanding choice behavior. It is used by businesses and researchers to understand trade-offs and preferences; with the ultimate goal of selling more and delighting your market. Conjoint has picked up momentum as customers have more choices than ever and being right is critical to business success.This book outlines the key details of what conjoint analysis is and how it works. It walks through several examples of how conjoint analysis can play a critical role in improving the experience a business provides. Exploring Conjoint Analysis is for the reader that is looking to add analytical knowledge and a greater ability to understand trade-offs.
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Add this copy of Exploring Conjoint Analysis to cart. $25.02, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2021 by Independently published.
Add this copy of Exploring Conjoint Analysis to cart. $53.42, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2021 by Independently published.
