Do you you recognize products like TIDE, PAMPERS, ALWAYS, BOUNTY, CHARMIN, CREST, PANTENE, SWIFFER, FEBREZE, PRINGLES, & OLAY. The stories of these highly innovative products of Procter & Gamble, the skilled inventors behind them, and the challenging development paths they faced provide truly engaging reading. SUPERIOR PRODUCTS is a unique, FIRST-EVER coverage of the technical innovation behind the world's greatest leadership consumer brands......as well as the systems, culture, and leadership principles that produced the ...
Read More
Do you you recognize products like TIDE, PAMPERS, ALWAYS, BOUNTY, CHARMIN, CREST, PANTENE, SWIFFER, FEBREZE, PRINGLES, & OLAY. The stories of these highly innovative products of Procter & Gamble, the skilled inventors behind them, and the challenging development paths they faced provide truly engaging reading. SUPERIOR PRODUCTS is a unique, FIRST-EVER coverage of the technical innovation behind the world's greatest leadership consumer brands......as well as the systems, culture, and leadership principles that produced the products and sustained innovation . Everyone pays lip service to the importance of product superiority. But words won't cut it. Product superiority must be demanded. It must be rewarded. It must be celebrated. And organization structures and processes need to be conceived and implemented to achieve it. This has to be led by senior line and R&D leadership, but importantly starting with the CEO and Board of Directors. Brunner and James spent their entire careers encompassing 75 years in active research and top level management of Research & Development at P&G. They were colleagues from their career beginnings, and crossed paths throughout the decades ahead. Brunner was a legendary head of R&D under four CEO's, the first and only R&D employee on the Company's Board of Directors, and recounts their individual influence on product innovation. The essential role of the CEO on product innovation, and the importance of R&D having a "seat at the table" are vividly clear. The authors established the Company's first recognition society for researchers, as well as a widely acclaimed technologist career path. Both had major influence on acquiring, retaining and motivating top researchers to pursue careers focused on major product innovations. This book with its engaging stories of the innovation of products we all use, and the keys to achieving a sustained company innovative culture will have broad appeal.
Read Less
Add this copy of Superior Products: a Winning Strategy Demanding Game to cart. $39.83, good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 2024 by Bookbaby.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. We flipped through this book and didn't notice any notes or underlines. The cover has visible markings and wear. This is a hardcover copy. This book is signed by the author! Fast Shipping-Each order powers our free bookstore in Chicago and sending books to Africa!
Add this copy of Superior Products: a Winning Strategy Demanding Game to cart. $39.83, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2024 by BookBaby.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Superior Products: A Winning Strategy Demanding Game to cart. $42.42, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Bookbaby.
Add this copy of Superior Products: A Winning Strategy Demanding Game to cart. $44.20, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Bookbaby.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Sewn binding. Cloth over boards. 306 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Superior Products: A Winning Strategy Demanding Game to cart. $44.65, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Bookbaby.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 306 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.