Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services ...
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Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ordering, and affinity. This essentially new approach provides the tools, clear constructs, and case studies to help companies take full advantage of the opportunities offered by gender-based marketing.
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Add this copy of Inside Her Pretty Little Head: A New Theory of Female to cart. $13.69, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2012 by Marshall Cavendish International (Asia) Pte Ltd.
Edition:
2012, Marshall Cavendish International (Asia) Pte Ltd
Publisher:
Marshall Cavendish International (Asia) Pte Ltd
Published:
2012
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English
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17681496115
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Fine. 256 p. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Inside Her Pretty Little Head: a New Theory of Female to cart. $13.70, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2012 by Marshall Cavendish International (Asia) Pte Ltd.
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2012, Marshall Cavendish International (Asia) Pte Ltd
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Marshall Cavendish International (Asia) Pte Ltd
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05/15/2012
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English
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18136047496
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Add this copy of Inside Her Pretty Little Head to cart. $14.08, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2012 by Marshall Cavendish International (Asia) Pte Ltd.
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2012, Marshall Cavendish International (Asia) Pte Ltd
Add this copy of Inside Her Pretty Little Head: A New Theory of Female to cart. $14.16, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2012 by Marshall Cavendish International (Asia) Pte Ltd.
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2012, Marshall Cavendish International (Asia) Pte Ltd
Publisher:
Marshall Cavendish International (Asia) Pte Ltd
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2012
Language:
English
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17621324879
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New. 256 p. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Inside Her Pretty Little Head: a New Theory of Female to cart. $14.16, good condition, Sold by HR1Books rated 4.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2012 by Marshall Cavendish International.
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2012, Marshall Cavendish International (Asia) Pte Ltd
Add this copy of Inside Her Pretty Little Head: a New Theory of Female to cart. $15.10, good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2012 by Marshall Cavendish International.
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2012, Marshall Cavendish International (Asia) Pte Ltd
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Marshall Cavendish International (Asia) Pte Ltd
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2012
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English
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17265471445
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Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
