Readings in Modern Marketing is a collection of Quelch's highly-praised scholarly articles previously published in leading business journals, such as ""Harvard Business Review"", ""Sloan Management Review"", ""Strategy and Business"", and ""Business Horizons"", in the past two decades. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. A fine ...
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Readings in Modern Marketing is a collection of Quelch's highly-praised scholarly articles previously published in leading business journals, such as ""Harvard Business Review"", ""Sloan Management Review"", ""Strategy and Business"", and ""Business Horizons"", in the past two decades. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. A fine representation of the author's sound scholarship, ""Readings in Modern Marketing"" offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
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Add this copy of Readings in Modern Marketing to cart. $23.02, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2006 by The Chinese University of Hong K.
Add this copy of Readings in Modern Marketing to cart. $35.57, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by The Chinese University Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9789629962401.
