This title focuses on the words that sell and the brains behind the ads. In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today - a bible for creative directors. D&AD and Taschen have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - ...
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This title focuses on the words that sell and the brains behind the ads. In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today - a bible for creative directors. D&AD and Taschen have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.
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Add this copy of The Copy Book: How Some of the Best Advertising Writers to cart. $52.50, very good condition, Sold by Mullen Books, Inc. ABAA / ILAB rated 4.0 out of 5 stars, ships from Marietta, PA, UNITED STATES, published 2011 by Taschen.
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Seller's Description:
VG: Exlibrary book. Sticker at the base of the spine on the acetate cover. Stamp on title page. Sticker on inside flap of acetate cover. Sticker, stamp, and due date card on back pasted end page. The corners of the acetate cover are cracking. A matte white casebound book with an acetate cover. The title is printed down the spine in gray font. The free and pasted end pages are gray. Pages: (3), 4-368. Profusely illustrated with a majority color images. "In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today{u2014}a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals{u2014}often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further."
Add this copy of The Copy Book: How Some of the Best Advertising Writers to cart. $84.74, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Taschen America Llc.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of D&Ad: the Copy Book to cart. $88.19, very good condition, Sold by HPB-Ruby rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by TASCHEN.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Copy Book: How Some of the Best Advertising Writers to cart. $88.19, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Taschen America Llc.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of D&Ad: the Copy Book to cart. $96.00, good condition, Sold by Found Books rated 5.0 out of 5 stars, ships from AUSTIN, TX, UNITED STATES, published 2012 by Taschen.
Add this copy of D&ad: The Copy Book to cart. $98.00, good condition, Sold by Found Books rated 5.0 out of 5 stars, ships from AUSTIN, TX, UNITED STATES, published 2011 by Taschen.
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Good. No dust jacket. Sewn binding. Paper over boards. With dust jacket. 368 p. Contains: Illustrations, black & white, Illustrations, color. Audience: General/trade.
Add this copy of D&ad: The Copy Book to cart. $110.00, very good condition, Sold by Found Books rated 5.0 out of 5 stars, ships from AUSTIN, TX, UNITED STATES, published 2011 by Taschen.
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Seller's Description:
Very good in good dust jacket. moderate shelf wear to jacket. Text is clean and unmarked. Sewn binding. Paper over boards. With dust jacket. 368 p. Contains: Illustrations, black & white, Illustrations, color. Audience: General/trade.
Add this copy of The Copy Book: How Some of the Best Advertising Writers to cart. $140.95, new condition, Sold by Just one more Chapter, ships from Miramar, FL, UNITED STATES, published 2011 by Taschen America Llc.
