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Rational Decision Making - Eisenführ, Franz, and Weber, Martin, Dr., and Langer, Thomas
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This book is designed to support you in making difficult decisions in a more - tional way. Based on an established theoretical foundation, it shows that simple requirements concerning rational behavior lead to a general calculus of determ- ing optimal decision alternatives; the book then goes on to present methods and instruments useful for the practical implementation of these concepts. Psychological research has uncovered a multitude of systematic cognitive - ases associated with the intuitive decision process, especially ...

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Rational Decision Making 2010, Springer, Berlin, Heidelberg

ISBN-13: 9783642028502

2010 edition

Trade paperback