Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies ...
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Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies used to stimulate, promote and influence the different target audiences, with the purpose of obtaining a resulting gamification strategy.
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Add this copy of Gamification Model for Sme to cart. $109.05, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Scholars' Press.
