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Innovating in the Open Lab: The New Potential for Interactive Value Creation Across Organizational Boundaries - Fritzsche, Albrecht (Editor), and Jonas, Julia M (Editor), and Roth, Angela (Editor)
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Open labs provide spaces for interaction across organizational boundaries. They create a huge potential to advance innovation processes. Making use of this potential, however, is not an easy task. It requires diligence, sophistication and perseverance from everyone involved in the implementation and the management of the lab. This book brings together contributions from leading experts in engineering, design, strategy, foresight and marketing research as well as policy makers and practitioners from an open lab. It ...

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Innovating in the Open Lab: The New Potential for Interactive Value Creation Across Organizational Boundaries 2020, Walter de Gruyter, Basel/Berlin/Boston

ISBN-13: 9783110628210

Hardcover