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Operations in an Omnichannel World - Gallino, Santiago (Editor), and Moreno, Antonio (Editor)
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The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This ...

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Operations in an Omnichannel World 2020, Springer, Cham

ISBN-13: 9783030201210

2019 edition

Trade paperback

Operations in an Omnichannel World 2019, Springer, Cham

ISBN-13: 9783030201180

2019 edition

Hardcover