Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, ...
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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Add this copy of Services Marketing: People, Technology, Strategy to cart. $20.00, new condition, Sold by GreenGlobe rated 3.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2016 by World Scientific Publishing Company.
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New in very good dust jacket. (5-7 days delivery)***International Edition***Soft cover/Paperback***Same content as US Edition. 100% satisfaction guaranteed. (5-7 days delivery)***International Edition***Soft cover/Paperback***Same content as US Edition. 100% satisfaction guaranteed.
Add this copy of Services Marketing: People, Technology, Strategy to cart. $41.46, fair condition, Sold by BookDrop rated 5.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2016 by World Scientific Publishing (US).
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Add this copy of Services Marketing: People, Technology, Strategy to cart. $96.50, new condition, Sold by Chidoc5 Rare Books rated 3.0 out of 5 stars, ships from Highland Park, IL, UNITED STATES, published 2016 by World Scientific Publishing (US).
Add this copy of Services Marketing: People, Technology, Strategy to cart. $111.64, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by World Scientific Publishing (U.
Kota Administrasi Jakarta Utar,
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Add this copy of Services Marketing: People, Technology, Strategy to cart. $127.69, new condition, Sold by Prima Media, ships from Kota Administrasi Jakarta Utar, DKI JAKARTA, INDONESIA, published 2016 by World Scientific Publishing Company.
Add this copy of Services Marketing: People, Technology, Strategy to cart. $154.64, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by World Scientific Publishing (U.