Long overdue, this comprehensive text provides an in-depth, hands-on approach to every element of wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it has already been selected for university classes, but is also ...
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Long overdue, this comprehensive text provides an in-depth, hands-on approach to every element of wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it has already been selected for university classes, but is also accessible for winery owners and staff without formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published. And for wine marketers everywhere who wonder why they ever went into the swamp, this is a book that should give you plenty of ideas about those pesky alligators and how to win them over to your brand.
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Add this copy of Wine Marketing & Sales: Success Strategies for a to cart. $24.68, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Wine Appreciation Guild.
Add this copy of Wine Marketing and Sales: Success Strategies for a to cart. $74.54, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by Wine Appreciation Guild.
This book gives a very basic overview of wine marketing from the perspective of a winery. For a wine industry novice, it identifies marketing challenges that are unique to the wine business and is interesting in that respect. It also gives tips on how to work more efficiently with outside PR consultants. On the whole, though, it is not very in-depth. I would have liked to have seen more concrete marketing suggestions and examples. It is also poorly edited. Finally, for anyone interested in wine importing, look elsewhere. There is literally only one page on the topic and it doesn't say much. If you are just starting out, this book provides a good starting point for understanding the process of selling wine in the US (again, from the viewpoint of a winery), but might be too simplistic for anyone more experienced.