The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of managing and promoting the tourist experience. For students and practitioners alike it will make clear both in theory and in practice: * What really lies at the heart of the customer experience; * How to manage and improve service ...
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The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of managing and promoting the tourist experience. For students and practitioners alike it will make clear both in theory and in practice: * What really lies at the heart of the customer experience; * How to manage and improve service provision; * How to influence the customer experience; * Key examples illustrating real world success. The topic of 'experience' is becoming central to a proper and full understanding of consumer behaviour and the book covers the key sectors where it is a critical factor- from resort management and tourist information to destination marketing. International in scope and applicability it backs up the theory throughout with relevant case materials, questions and exercises. Written by experienced educators it is ideal for upper level students in tourism marketing and tourism management, and important for all practitioners and managers who also need to understand the principles and practice of experiential and tourism marketing, tourist behaviour, service quality and customer experience.
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Add this copy of Marketing and Designing the Tourist Experience to cart. $155.04, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2013 by Goodfellow Publishers Limited.
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Fine. Contains: Figures. Includes figures. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing and Designing the Tourist Experience to cart. $156.61, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2013 by Goodfellow Publishers Limited.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Contains: Figures. Includes figures. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing and Designing the Tourist Experience to cart. $156.62, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2013 by Goodfellow Publishers Limited.
