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When Cultures Collide, New & Expanded Edition: Managing Successfully Across Cultures (2nd New and Expanded edition)

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When Cultures Collide, New & Expanded Edition: Managing Successfully Across Cultures - Lewis, Richard D
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The premise of this work is that the successful managers of the 21st century will be the culturally sensitive ones. It also argues that competitive advantage can be gained from having strategies to deal with the cultural differences encountered in any international business setting. The author provides a guide to working and communicating across cultures, and discusses how language and culture affect the ways in which people think and respond. With advice ranging from differences in etiquette and body language to global ...

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When Cultures Collide, New & Expanded Edition: Managing Successfully Across Cultures 2000, Nicholas Brealey Publishing, London, England

ISBN-13: 9781857880878

2nd New and Expanded edition

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