Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects ...
Read More
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
Read Less
Add this copy of Guerrilla Advertising 2: More Unconventional Brand to cart. $10.05, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Laurence King Publishing.
Add this copy of Guerrilla Advertising 2: More Unconventional Brand to cart. $10.07, good condition, Sold by Goodwill Southern California rated 4.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 2011 by Laurence King Publishing.
Add this copy of Guerrilla Advertising 2: More Unconventional Brand to cart. $10.11, good condition, Sold by CQ Sales rated 4.0 out of 5 stars, ships from Woodbridge, VA, UNITED STATES, published 2011 by Laurence King Publishing.
Add this copy of Guerrilla Advertising 2: More Unconventional Brand to cart. $18.52, good condition, Sold by LeifBooks rated 3.0 out of 5 stars, ships from Georgetown, CO, UNITED STATES, published 2011 by Laurence King Publishing.
Add this copy of Guerrilla Advertising 2: More Unconventional Brand to cart. $49.18, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2011 by Laurence King Publishing.
Add this copy of Guerrilla Advertising 2 More Unconventional Brand to cart. $2,470.00, new condition, Sold by BWS Bks rated 5.0 out of 5 stars, ships from Ferndale, NY, UNITED STATES, published 2011 by Laurence King Publishers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. 1856697479. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-Flawless copy, brand new, pristine, never opened--192 pages; 270 illustrations, most in color. --with a bonus offer--
