Denis McQuail is Emeritus Professor of Mass Communication at the University of Amsterdam. He is the author of a number of seminal works in the field, including Media Performance, (1992), and Audience Analysis, (1997). Some reviews of the previous editions `This book is the most comprehensive to date in its description and evaluation of the proliferating philosophies of how the mass media do or should function in open and closed, developed and developing societies - Media Development `An excellent, comprehensive survey of ...
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Denis McQuail is Emeritus Professor of Mass Communication at the University of Amsterdam. He is the author of a number of seminal works in the field, including Media Performance, (1992), and Audience Analysis, (1997). Some reviews of the previous editions `This book is the most comprehensive to date in its description and evaluation of the proliferating philosophies of how the mass media do or should function in open and closed, developed and developing societies - Media Development `An excellent, comprehensive survey of the whole range of thinking on mass media, including definitions, approaches, functions in society, production organizations and analyses of media content - Intermedia `... Lets stress that for people who want to read a single intelligent work on mass communication... this is the work. Of course there must be many criticisms but the answer where would you find so much, so well done, so clearly done and still at an affordable price in any other single work will be the proper one in most cases. The first work to look at as text and general survey - Media Information Australia The Fourth Edition of this best-selling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Now fully revised McQuails Mass Communication Theory: Offers an integrated treatment of the major components of mass communication: the sender, the message, and the audience; encompasses the diverse forms of mass communication in contemporary societies: television, radio, newspapers, film, music, the internet and other forms of new media; demonstrates how theories of mass communication relate to the broader understanding of society and culture; provides a glossary of nearly a hundred key terms in media and communication. Now thoroughly updated, this new edition of has been rewritten to take account of recent theory and research particularly as it relates to new media, globalisation, and topics in respect of cultural production, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuails Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
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Add this copy of Mcquail's Mass Communication Theory to cart. $2.34, good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2010 by SAGE Publications Ltd.
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Good. Spine creased, but binding still sound. Used textbook with usual stickers. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of Mcquail's Mass Communication Theory to cart. $2.36, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2010 by Sage Publications Ltd.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Mcquail's Mass Communication Theory to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by SAGE Publications Ltd.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Mcquailâ²S Mass Communication Theory to cart. $14.12, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2010 by SAGE Publications Ltd.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Mcquail's Mass Communication Theory to cart. $19.28, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by Sage Publications Ltd.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1250grams, ISBN: 9781849202923.
Add this copy of Mcquail's Mass Communication Theory (6th Edition) to cart. $19.33, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2009 by Sage Publications Ltd.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9781849202923.
Add this copy of Mcquailâ²S Mass Communication Theory to cart. $21.79, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2010 by SAGE Publications Ltd.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).