People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and ...
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People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.
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Add this copy of The Tourism and Leisure Experience: Consumer and to cart. $119.71, like new condition, Sold by GreatBookPrices rated 5.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by Channel View Publications.
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Fine. Trade paperback (US). Sewn binding. Cloth over boards. 264 p. Contains: Tables, black & white, Figures. Aspects of Tourism, 44. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Tourism and Leisure Experience: Consumer and to cart. $120.92, new condition, Sold by GreatBookPrices rated 5.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by Channel View Publications.
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Seller's Description:
New. Trade paperback (US). Sewn binding. Cloth over boards. 264 p. Contains: Tables, black & white, Figures. Aspects of Tourism, 44. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Tourism and Leisure Experience to cart. $120.93, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2010 by Channel View Publications.
Add this copy of The Tourism and Leisure Experience: Consumer and to cart. $145.18, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2010 by Channel View Publications.