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Examining the Role of Well-Being in the Marketing Discipline - Perrewé, Pamela L (Editor), and Harms, Peter D (Editor)
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Volume 17 of Research in Occupational Stress and Well Being is focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing, sales, and customers. We have 7 chapters devoted to critical topics such as internal selling, stress at the consumer-employee interface, how leaders can affect the customer experience, and the unique stressors associated with being a persuasion agent. Further, we have two ...

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Examining the Role of Well-Being in the Marketing Discipline 2019, Emerald Publishing Limited, Bingley

ISBN-13: 9781789739466

Hardcover