Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the ...
Read More
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
Read Less
Add this copy of Creating Experience Value in Touris to cart. $68.59, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2018 by CABI Publishing.
Add this copy of Creating Experience Value in Touris to cart. $71.33, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2018 by CABI Publishing.
Add this copy of Creating Experience Value in Tourism to cart. $77.98, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2018 by CABI Publishing.
Add this copy of Creating Experience Value in Tourism to cart. $99.84, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by CABI.
Add this copy of Creating Experience Value in Tourism to cart. $149.09, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2018 by CABI Publishing.
Add this copy of Creating Experience Value in Tourism to cart. $149.66, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2018 by CABI Publishing.
Add this copy of Creating Experience Value in Tourism to cart. $160.95, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2018 by CABI Publishing.
