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Entertainment Management: Towards Best Practice - Moss, Stuart (Editor), and Walmsley, Ben (Editor)
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Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, ...

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Entertainment Management: Towards Best Practice 2014, CABI Publishing, Wallingford

ISBN-13: 9781780640235

Paperback

Entertainment Management: Towards Best Practice 2014, CABI Publishing, Wallingford

ISBN-13: 9781780640228

Hardcover