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Time to Lead: Lessons for Today's Leaders from Bold Decisions That Changed History - Steenkamp, Jan-Benedict
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What can today's corporate leaders learn from decisions of leaders who changed the course of world history? Jan Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing, and one of the world's leading thinkers on global strategy and branding, is passionate about history, and his book offers important answers to that question. The author draws powerful lessons that today's leaders can apply in their own professional lives through his well-researched and carefully curated case studies of world leaders who changed ...

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Time to Lead: Lessons for Today's Leaders from Bold Decisions That Changed History 2020, Fast Company Press

ISBN-13: 9781734324822

Hardcover