This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out ...
Read More
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
Read Less
Add this copy of What Makes Your Brain Happy and Why You Should Do the to cart. $1.54, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2011 by Prometheus Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Add this copy of What Makes Your Brain Happy and Why You Should Do the to cart. $3.90, very good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 2011 by Prometheus Books.
Add this copy of What Makes Your Brain Happy and Why You Should Do the to cart. $4.06, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2011 by Prometheus Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of What Makes Your Brain Happy and Why You Should Do the to cart. $4.71, very good condition, Sold by agoodealofbooks rated 3.0 out of 5 stars, ships from ypsilanti, MI, UNITED STATES, published 2011 by Prometheus.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Very clean softcover. no marks clean text. solid binding. very light wear. ISBN matches listing FAST SHIPPING W/ CONFIRMATION. NO PRIORITY OR INTERNATIONAL ORDERS OVER 4LBs.
Add this copy of What Makes Your Brain Happy and Why You Should Do the to cart. $4.74, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Prometheus Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of What Makes Your Brain Happy and Why You Should Do the to cart. $4.75, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Prometheus Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of What Makes Your Brain Happy and Why You Should Do the to cart. $4.99, very good condition, Sold by Magers and Quinn Booksellers rated 5.0 out of 5 stars, ships from Minneapolis, MN, UNITED STATES, published 2011 by Prometheus Books.
Add this copy of What Makes Your Brain Happy and Why You Should Do the to cart. $4.99, very good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2011 by Prometheus Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Paperback A well-cared-for item that has seen limited use but remains in better than average cosmetic condition. The item is complete, and without major damage. It may have limited signs of use. Packed with care, shipped promptly.
Add this copy of What Makes Your Brain Happy and Why You Should Do the to cart. $5.95, very good condition, Sold by Fastship Store - rated 4.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 2011 by Prometheus Books.
Add this copy of What Makes Your Brain Happy and Why You Should Do the to cart. $6.17, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Prometheus Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
