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Why Women Buy: How to Sell to the World's Largest Market, How to Sell, - Jones, Dawn, and Prindle, Sherry (Contributions by)
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Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone. Mastering the skill to tap into the world's largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business. Through scientific research, learn how women differ from men in the buying process. Overcome the fear of sales. ...

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Why Women Buy: How to Sell to the World's Largest Market, How to Sell, 2017, Made for Success Publishing, Seattle

ISBN-13: 9781613398777

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