Two new books, Vintage: California Wine Labels of the 1930s and Well Aged: California Whiskey and Spirits Labels of the 1930s, illuminate a near-forgotten artisanal legacy tucked among the archives of the California Historical Society's Kemble Collections on Western Printing and Publishing. In the midst of the Great Depression, hundreds of thousands of bottles of mass-manufactured, highly alcoholic wines and liquors invoked fantasies of the good life-due in no small part to their inebriating contents, but also aided by ...
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Two new books, Vintage: California Wine Labels of the 1930s and Well Aged: California Whiskey and Spirits Labels of the 1930s, illuminate a near-forgotten artisanal legacy tucked among the archives of the California Historical Society's Kemble Collections on Western Printing and Publishing. In the midst of the Great Depression, hundreds of thousands of bottles of mass-manufactured, highly alcoholic wines and liquors invoked fantasies of the good life-due in no small part to their inebriating contents, but also aided by exquisite labels produced on an industrial scale by the anonymous designers working for the Lehmann Printing and Lithographing Company of San Francisco. Mass production does not typically correlate with the finest quality, but the Lehmann factory defied expectations: working within a house style defined by vivid hues, adventurous lettering, and Art Deco sensibility, these labels exhibited a seemingly inexhaustible creativity executed at the highest standards of craftsmanship. And as much as the labels advertised a particular brand, they also marketed the myth of California. The Lehmann artists frequently employed images of a romanticized past, whether medieval or Mission era, to brand the product as the fruit of an idyllic paradise free from the ills of history or even contemporary anxieties. It is perhaps no surprise, then, that the beautiful labels gathered in Vintage and Well Aged reveal startling contrasts to-and similarities with-today's design-driven culture.
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Add this copy of Well Aged: California Whiskey and Spirits Labels of the to cart. $3.27, good condition, Sold by Central Valley Books rated 5.0 out of 5 stars, ships from Fresno, CA, UNITED STATES, published 2016 by Heyday Books.
Add this copy of Well Aged: California Whiskey and Spirits Labels of the to cart. $5.12, good condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2016 by Heyday.
Add this copy of Well Aged: California Whiskey & Spirits Labels of the to cart. $7.00, like new condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2016 by Heyday Books.
Add this copy of Well Aged: California Whiskey & Spirits Labels of the to cart. $7.25, new condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2016 by Heyday Books.
Add this copy of Well Aged: California Whiskey and Spirits Labels of the to cart. $8.74, new condition, Sold by Mr. Bookman Inc. rated 5.0 out of 5 stars, ships from Franklin, PA, UNITED STATES, published 2016 by Heyday Books.
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New. All books are mailed out in a bubble wrap mailer to protect your purchase. Orders are ALWAYS shipped same day or next day with FREE TRACKING emailed to you automatically. (WE TRY HARD TO DESCRIBE OUR BOOKS ACCURATELY SO YOU CAN BUY WITH CONFIDENCE)
Add this copy of Well Aged: California Whiskey and Spirits Labels of the to cart. $16.82, like new condition, Sold by Ebooksweb rated 3.0 out of 5 stars, ships from Bensalem, PA, UNITED STATES, published 2016 by Heyday Books.
Add this copy of Well Aged: California Whiskey and Spirits Labels of the to cart. $17.47, new condition, Sold by Ebooksweb rated 3.0 out of 5 stars, ships from Bensalem, PA, UNITED STATES, published 2016 by Heyday Books.
Add this copy of Well Aged: California Whiskey and Spirits Labels of the to cart. $18.47, very good condition, Sold by Ebooksweb rated 3.0 out of 5 stars, ships from Bensalem, PA, UNITED STATES, published 2016 by Heyday Books.
Add this copy of Well Aged: California Whiskey and Spirits Labels of the to cart. $20.00, very good condition, Sold by Hennessey + Ingalls rated 5.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 2016 by Heyday Books.
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Used-Very Good. Roam through this collection of whiskey bottle labels from the era just after Prohibition was abolished everyone wanted to start up a distillery.
Add this copy of Well Aged: California Whiskey and Spirits Labels of the to cart. $20.00, very good condition, Sold by ZENO'S rated 4.0 out of 5 stars, ships from San Francisco, CA, UNITED STATES, published 2016 by Heyday Books.
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Berkeley. 2016. October 2016. Heyday. 1st American Edition. Very Good in Wrappers. 9781597143509. 128 pages. paperback. keywords: Design \ Graphic Arts \ Commercial & Corporate. FROM THE PUBLISHER-Rediscover California's culinary design history. Two new books, Vintage: California Wine Labels of the 1930s and Well Aged: California Whiskey and Spirits Labels of the 1930s, illuminate a near-forgotten artisanal legacy tucked among the archives of the California Historical Society's Kemble Collections on Western Printing and Publishing. In the midst of the Great Depression, hundreds of thousands of bottles of mass-manufactured, highly alcoholic wines and liquors invoked fantasies of the good life-due in no small part to their inebriating contents, but also aided by exquisite labels produced on an industrial scale by the anonymous designers working for the Lehmann Printing and Lithographing Company of San Francisco. Mass production does not typically correlate with the finest quality, but the Lehmann factory defied expectations: working within a house style defined by vivid hues, adventurous lettering, and Art Deco sensibility, these labels exhibited a seemingly inexhaustible creativity executed at the highest standards of craftsmanship. And as much as the labels advertised a particular brand, they also marketed the myth of California. The Lehmann artists frequently employed images of a romanticized past, whether medieval or Mission era, to brand the product as the fruit of an idyllic paradise free from the ills of history or even contemporary anxieties. It is perhaps no surprise, then, that the beautiful labels gathered in Vintage and Well Aged reveal startling contrasts to-and similarities with-today's design-driven culture. Published in collaboration with the California Historical Society. inventory #43108.