Certain visual images - a stop sign, a skull and crossbones, a handicapped parking sticker - scream their message to us loud and clear. The ability to take ideas and information and create visuals that allow us to "read" them is the most basic and difficult skill of a graphic designer. This title argues that this way of seeing and creating is part innate and part learned and without it, even the most technologically sophisticated designer is merely a technician. Through images and accessible descriptions, this volume ...
Read More
Certain visual images - a stop sign, a skull and crossbones, a handicapped parking sticker - scream their message to us loud and clear. The ability to take ideas and information and create visuals that allow us to "read" them is the most basic and difficult skill of a graphic designer. This title argues that this way of seeing and creating is part innate and part learned and without it, even the most technologically sophisticated designer is merely a technician. Through images and accessible descriptions, this volume explains the theory behind visual translation; walks the reader through the examples of graphics ranging from signs and logos to advertising, packaging, and events publicity and explains how each image was conceived and why it succeeds. It emphasizes the Internet as a means to use graphic communication to successfully exchange ideas worldwide.
Read Less
Add this copy of Information Graphics and Visual Clues to cart. $32.21, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2005 by Rockport Publishers Inc.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1000grams, ISBN: 9781592530519.
Add this copy of Information Graphics and Visual Clues to cart. $46.47, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Rockport Pub.
