"Purple Cow" was the #1 bestselling marketing book on Amazon in 2003. Now in "Free Prize Inside," Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. "Purple Cow" taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue ...
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"Purple Cow" was the #1 bestselling marketing book on Amazon in 2003. Now in "Free Prize Inside," Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. "Purple Cow" taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? "Free Prize Inside" delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation?a free prize inside. You don?t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. "Free Prize Inside" will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don?t have to be a genius?you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea. We?re all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.
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Add this copy of Free Prize Inside: the Next Big Marketing Idea to cart. $0.99, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2004 by Portfolio.
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Add this copy of Free Prize Inside: the Next Big Marketing Idea to cart. $0.99, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2004 by Portfolio Hardcover.
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Used book in very good and clean conditions. Minor cosmetic defects may be present. Pages and cover intact. May include library marks notes marks and highlighting. Fast Shipping.
Add this copy of Free Prize Inside: the Next Big Marketing Idea to cart. $1.34, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2004 by Portfolio Hardcover.
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Add this copy of Free Prize Inside! : the Next Big Marketing Idea to cart. $2.80, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2004 by Portfolio.
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Add this copy of Free Prize Inside: the Next Big Marketing Idea to cart. $3.00, very good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Portfolio Hardcover.
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Add this copy of Free Prize Inside: the Next Big Marketing Idea to cart. $3.00, very good condition, Sold by HPB-Emerald rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Portfolio Hardcover.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
