If you want to stop an eight year old boy from smoking - who is he most likely to listen to? parents? teachers? the government? or Nike? If that same boy's parents are buying him a Christmas gift, which will they chose? Sportsshoes from the company that only promotes its brand? Or shoes from the company that alsouses its brand to promote anti-smoking? In Good Business, the authors argue that in the 21st century, the successful companies will bethose that use their power and influence to work for social progress. And they ...
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If you want to stop an eight year old boy from smoking - who is he most likely to listen to? parents? teachers? the government? or Nike? If that same boy's parents are buying him a Christmas gift, which will they chose? Sportsshoes from the company that only promotes its brand? Or shoes from the company that alsouses its brand to promote anti-smoking? In Good Business, the authors argue that in the 21st century, the successful companies will bethose that use their power and influence to work for social progress. And they'll do itbecause making the world a better place will also be the best way to make money. This issocial marketing and is the core idea behind Good Business.
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Add this copy of Good Business: Your World Needs You to cart. $20.50, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2004 by Thomson.
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Seller's Description:
Very Good Condition. No Dust Jacket. Gently used in very good condition. Text appears clean and the binding is tight. Cover has light wear, corner bumps and dings. Pages look good. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 1587991616. ISBN/EAN: 9781587991615. Pictures of this item not already displayed here available upon request. Inventory No: 1561050387.
Add this copy of Good Business 2ed to cart. $51.36, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 2005 by Texere Publishing.
Add this copy of Good Business: Your World Needs You to cart. $53.92, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Texere.
