This guide to all aspects of book marketing emphasizes practical strategies for reaching the largest possible markets and shows publishers how to create cost-effective programmes suitable to their individual titles. Chapters cover: building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing ...
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This guide to all aspects of book marketing emphasizes practical strategies for reaching the largest possible markets and shows publishers how to create cost-effective programmes suitable to their individual titles. Chapters cover: building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing an effective publicity campaign. An appendix provides a marketing timeline and checklist, a list of helpful organizations and useful tools of the book trade, plus sample press releases, direct mail letters and pitch letters.
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Add this copy of The Complete Guide to Book Marketing to cart. $9.50, good condition, Sold by Montclair Book Center rated 4.0 out of 5 stars, ships from Montclair, NJ, UNITED STATES, published 1999 by Allworth Press.
Add this copy of The Complete Guide to Book Marketing to cart. $30.00, very good condition, Sold by The Maryland Book Bank rated 5.0 out of 5 stars, ships from baltimore, MD, UNITED STATES, published 1999 by Allworth Press.
Add this copy of The Complete Guide to Book Marketing to cart. $45.73, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by ALLWORTH PRESS *.
Add this copy of The Complete Guide to Book Marketing to cart. $2,470.00, new condition, Sold by BWS Bks rated 5.0 out of 5 stars, ships from Ferndale, NY, UNITED STATES, published 1999 by Allworth Pr.
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New. 1581150288. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-FLAWLESS COPY, AVOID WEEKS OF DELAY ELSEWHERE. --clean and crisp, tight and bright pages, with no writing or markings to the text. ----with a bonus offer--