Any organisation that wishes to tap into the wealth and influence of the rich and powerful needs to know as much about them as possible. Prospect research, already used by fund-raisers with considerably success in the United States and elsewhere to target key people, can make all the difference to the success or failure of the initial approach. Targeting the Powerful is a highly practical guide to prospect research, written by a leading expert. It explains how to conduct in-depth research into a person, company or ...
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Any organisation that wishes to tap into the wealth and influence of the rich and powerful needs to know as much about them as possible. Prospect research, already used by fund-raisers with considerably success in the United States and elsewhere to target key people, can make all the difference to the success or failure of the initial approach. Targeting the Powerful is a highly practical guide to prospect research, written by a leading expert. It explains how to conduct in-depth research into a person, company or charitable organization, and how to use the information to recommend a line of approach most likely to succeed. Contents: What is prospect research?; Setting up a prospect research department; Online, CD-Rom, the Internet or paper?; Ethics, security and confidentiality; Day-to-day questions; Marketing your organization to the prospect; People; Company information; Foundations and trusts; International comparisons; A report on a new country; General sources for a new country; Specific international resources; The United Kingdom; Western Europe and Scandinavia; Central and Eastern Europe; Asia-Pacific; The United States; Canada; The rest of the world; Addresses; Index.
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Add this copy of Targeting the Powerful: International Prospect Research to cart. $83.55, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2000 by Routledge.
Add this copy of Targeting the Powerful: International Prospect Research to cart. $113.93, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2000 by Routledge.
Add this copy of Targeting the Powerful: International Prospect Research to cart. $150.30, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2000 by Routledge.
