In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people ...
Read More
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion-and in return gain loyalty beyond reason. In 2010 Advertising Age magazine named Lovemarks one of their ideas of the decade, while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear. Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. My book shows that Lovemarks thinking works-anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass, says Brian Sheehan.
Read Less
Add this copy of Loveworks: How the World's Top Marketers Make Emotional to cart. $2.05, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2015 by powerHouse Books.
Add this copy of Loveworks: How the World's Top Marketers Make Emotional to cart. $2.16, very good condition, Sold by PlumCircle rated 5.0 out of 5 stars, ships from West Mifflin, PA, UNITED STATES, published 2015 by powerHouse Books.
Add this copy of Loveworks: How the World's Top Marketers Make Emotional to cart. $2.16, good condition, Sold by PlumCircle rated 5.0 out of 5 stars, ships from West Mifflin, PA, UNITED STATES, published 2015 by powerHouse Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Somewhat damaged. May have bumped corner, torn or missing dust cover, folded pages, light dust soil, remainder mark, price sticker, other damage, or be bent. 99% of orders arrive in 4-10 days.
Add this copy of Loveworks: How the World's Top Marketers Make Emotional to cart. $3.51, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2015 by powerHouse Books.
Add this copy of Loveworks: How the World's Top Marketers Make Emotional to cart. $3.97, like new condition, Sold by 8trax Media rated 5.0 out of 5 stars, ships from Mansfield, MA, UNITED STATES, published 2015 by powerHouse Books.
Add this copy of Loveworks: How the World's Top Marketers Make Emotional to cart. $5.00, very good condition, Sold by Book Outpost rated 5.0 out of 5 stars, ships from Pittsburgh, PA, UNITED STATES, published 2015 by powerHouse Books.
Add this copy of Loveworks: How the World's Top Marketers Make Emotional to cart. $5.00, good condition, Sold by Book Outpost rated 5.0 out of 5 stars, ships from Pittsburgh, PA, UNITED STATES, published 2015 by powerHouse Books.
Add this copy of Loveworks: How the World's Top Marketers Make Emotional to cart. $5.13, very good condition, Sold by Suffolk Books rated 5.0 out of 5 stars, ships from center moriches, NY, UNITED STATES, published 2015 by powerHouse Books.
Add this copy of Loveworks: How the World's Top Marketers Make Emotional to cart. $12.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2015 by powerHouse Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
Add this copy of Loveworks: How the World's Top Marketers Make Emotional to cart. $13.63, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2015 by powerHouse Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 192 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.