Menswear: Business to Style revisits the historical beginnings of menswear to set the stage for today's diverse and exciting industry and prepare students to assume a role in the business as it continues to evolve. Drawing on his own experience in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader ...
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Menswear: Business to Style revisits the historical beginnings of menswear to set the stage for today's diverse and exciting industry and prepare students to assume a role in the business as it continues to evolve. Drawing on his own experience in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader an appreciation of the importance of menswear from both a fashion and economic standpoint. A rich array of pedagogical features includes interviews with key executives in the menswear industry, case studies that invite students to analyze typical decisions for merchandising and marketing menswear and arrive at rational conclusions, and discussion questions and practical exercises that provide students with the tools needed to develop real-life skills. Online activities and assignments help the student discover current information about designers, manufacturers, retailers, government regulations, global economy and politics and how each plays a role in the menswear industry. Features -- Interviews with key industry executives in the menswear industry. -- Online activities and assignments to help students discover current information on menswear designers, manufacturers, and retailers. -- Case studies to challenge students to think critically about the chapter's topics. -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom
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Add this copy of Menswear: Business to Style to cart. $16.19, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2009 by Fairchild Books.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9781563675591.
Add this copy of Menswear: Business to Style to cart. $24.30, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2009 by Fairchild Books.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9781563675591.
Add this copy of Menswear: Business to Style to cart. $26.24, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2008 by Fairchild Books.
Add this copy of Menswear: Business to Style to cart. $43.81, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2008 by Fairchild Books.
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Fine. Trade paperback (US). Glued binding. 464 p. Contains: Illustrations, black & white, Figures. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Menswear: Business to Style to cart. $53.11, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Fairchild Books.
