This volume develops simple, practical tools and concepts for business students, as well as practising managers. In addition to the essentials of managerial economics, the book presents links to other managerial functions, including accounting, finance, human resource management and marketing. As necessary in globally-integrated markets, the book draws on examples and cases from throughout the world, and considers both consumer and industrial businesses. The 100 practical cases cover topics such as: global software piracy, ...
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This volume develops simple, practical tools and concepts for business students, as well as practising managers. In addition to the essentials of managerial economics, the book presents links to other managerial functions, including accounting, finance, human resource management and marketing. As necessary in globally-integrated markets, the book draws on examples and cases from throughout the world, and considers both consumer and industrial businesses. The 100 practical cases cover topics such as: global software piracy, the Barings' Collapse, Indian tea prices, Dean Witter's poison pill and the management of H.J. Heinz. The book covers modern managerial topics, and includes original analytical frameworks for cost and pricing analysis, as well as new applications, including activity-based costing, brand extensions, takeover tactics and real estate strategy.
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Add this copy of Managerial Economics to cart. $15.00, like new condition, Sold by Grendel Books, ABAA/ILAB rated 5.0 out of 5 stars, ships from Springfield, MA, UNITED STATES, published 1999 by Blackwell.
Add this copy of Managerial Economics to cart. $15.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Wiley.
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Add this copy of Managerial Economics to cart. $41.92, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by Wiley.
