Uniting environmental management and marketing concerns, this is a guide to the complex issues involved in making and selling a product in an environmentally responsible way. Providing case studies and numerous examples, it shows managers how to marry profits with planetary concerns. Focusing on the global marketplace, it is clear that environmental matters must be examined before any product reaches consumers. This text provides a hands-on guide to navigating new international standards, ecolabelling programmes, government ...
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Uniting environmental management and marketing concerns, this is a guide to the complex issues involved in making and selling a product in an environmentally responsible way. Providing case studies and numerous examples, it shows managers how to marry profits with planetary concerns. Focusing on the global marketplace, it is clear that environmental matters must be examined before any product reaches consumers. This text provides a hands-on guide to navigating new international standards, ecolabelling programmes, government oversight and the increasing demands of the "ecoconsumer". An extensive resource section provides useful references and contacts for implementing a profitable environmental marketing management programme. The book blends the experience of leading multinational companies that both enhance image and the bottom line while paying attention to environmental issues.
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Add this copy of Green Marketing and Management: a Global Perspective to cart. $10.18, very good condition, Sold by Goodwill of Silicon Valley rated 5.0 out of 5 stars, ships from San Jose, CA, UNITED STATES, published 1996 by Wiley.
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Seller's Description:
Supports Goodwill of Silicon Valley job training programs. The cover and pages are in very good condition! The cover and any other included accessories are also in very good condition showing some minor use. The spine is straight there are no rips tears or creases on the cover or the pages.
Add this copy of Green Marketing & Management a Global Perspective to cart. $23.30, very good condition, Sold by Mahler Books rated 5.0 out of 5 stars, ships from Pflugerville, TX, UNITED STATES, published 1996 by Blackwell Publishers.
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Seller's Description:
Very Good. 1557866341. This book is in very good condition; no remainder marks. Appears to have been gently used. Inside pages are clean.; GMP; 0.62 x 8.42 x 5.47 Inches; 247 pages.
Add this copy of Green Marketing and Management: a Global Perspective to cart. $33.32, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Wiley.
