Bad Company explains why some of the world's largest companies sometimes behave in insanely self-defeating ways, jeopardising their reputations and public image. The most famous corporations in the world recline at their peril on the analyst's couch in this unique investigation into the corporate unconscious mind. Providing insights into corporate behaviour and their relationships with the public, based on the premise that companies operate from motives of which they are scarcely consciously aware. Business journalist ...
Read More
Bad Company explains why some of the world's largest companies sometimes behave in insanely self-defeating ways, jeopardising their reputations and public image. The most famous corporations in the world recline at their peril on the analyst's couch in this unique investigation into the corporate unconscious mind. Providing insights into corporate behaviour and their relationships with the public, based on the premise that companies operate from motives of which they are scarcely consciously aware. Business journalist Richard Milton uses memorable case studies to demonstrate which companies are sick and how they can be treated. Discover the truth about how Coca-Cola changed its taste, with disastrous results, how McDonald's tried to silence its critics, how the Secret Intelligence Service blew its own cover and how Hoover got 'sucked in'. Learn how to diagnose sick corporations with an invaluable points scoring system that will leave you in no doubt which companies you can trust - and which to avoid. Richard Milton has been a writer, journalist and broadcaster for more than 25 years. in a lifetime of business journalism, he has reported on many hundreds of companies and interviewed their senior executives. Bad Company tells the stories that didn't get published.
Read Less
Add this copy of Bad Company to cart. $24.35, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by CreateSpace Independent Publis.