The first cultural history of the iconic brand M�A�C Cosmetics, VIVA M�A�C charts the evolution of M�A�C's revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M�A�C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M�A�C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the ...
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The first cultural history of the iconic brand M�A�C Cosmetics, VIVA M�A�C charts the evolution of M�A�C's revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M�A�C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M�A�C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M�A�C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M�A�C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.
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Add this copy of Viva Mac: Aids, Fashion, and the Philanthropic to cart. $28.25, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2019 by University of Toronto Press.
Add this copy of Viva Mac: Aids, Fashion, and the Philanthropic to cart. $44.67, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2019 by University of Toronto Press.
Add this copy of Viva Mac: Aids, Fashion, and the Philanthropic to cart. $57.85, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by University of Toronto Press.
Add this copy of Viva Mac: Aids, Fashion, and the Philanthropic to cart. $90.99, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by University of Toronto Press.
